How much should I spend on ads?

There’s no single right number, and anyone who promises a result for a fixed budget is guessing. We help you choose a starting budget at kickoff based on:

• Your area. A 10-mile radius costs less to cover than a whole state.
• Your competition. Some searches (like emergency plumbing or lawyers) cost more per click than others.
• What a customer is worth to you. If one job is worth $2,000, you can afford more per lead than if it’s worth $50.
• What you’re comfortable testing for the first two or three months.

How we keep it under control

• Spend stays close to the monthly budget you set. Your ads portal shows a pacing bar, and we’re alerted if spending runs ahead.
• After the first month or two, we look at your cost per lead and move money toward what works.
• You can raise or lower the budget any time; just message us.