Is ad spend included in the price?
No. Your ad spend is paid to Google, Meta or TikTok directly, from accounts in your name.
No. There are two separate costs:
| What it is | Who you pay | |
|---|---|---|
| Our fee | Planning, building and running your ads, reports and calls | Us, monthly |
| Ad spend | What the platform charges when your ads show or get clicked | Google, Meta or TikTok, directly |
Your ad spend is billed to your own card by the platform, from ad accounts in your name. We never mark it up or handle it, and you can see every cent in the platform’s billing page.
You set a monthly ad budget with us at kickoff, and we keep spending close to it. Your ads portal shows spend against budget every day. See How much should I spend on ads?.
Updated October 18, 2026