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How are calls, forms and sales counted?

Goals count the actions that matter. Most are tracked automatically.

A goal is an action you care about. Site Stats counts these automatically:

  • Phone call: someone taps your phone number.
  • Email click: someone taps your email address.
  • Form sent: someone submits a form.

On online stores and our own checkout we also count purchases and their value.

Custom goals

We can add others, like “Booked an appointment” or “Downloaded the menu”, either when a certain page is visited (like a thank-you page) or when a button is pressed. Ask us and we’ll set it up.

Updated October 18, 2026

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