How are calls, forms and sales counted?
Goals count the actions that matter. Most are tracked automatically.
A goal is an action you care about. Site Stats counts these automatically:
- Phone call: someone taps your phone number.
- Email click: someone taps your email address.
- Form sent: someone submits a form.
On online stores and our own checkout we also count purchases and their value.
Custom goals
We can add others, like “Booked an appointment” or “Downloaded the menu”, either when a certain page is visited (like a thank-you page) or when a button is pressed. Ask us and we’ll set it up.
Updated October 18, 2026